3rd March 2017 by Craig

Same value, new look



March 28th 2017 – A date for your wallets (or purses)

In the UK we will see the launch of the newest coin to our currency – The all-new 12-sided £1 coin.

Approximately 3% of all £1 coins in the current circulation are counterfeit and to combat this the Royal Mint have designed a new coin which has been labelled the ‘the most secure coin in the world’*.

This means that we all have until October 15th 2017 to spend or exchange our ’round pounds’ and after this date they won’t be accepted as legal tender and the countdown will be on to get them to Financial Establishments to trade them for the shiny new one.

What does this mean for your brand?

Obviously, this change is important for your pocket and your ongoing wealth distribution but it also means a lot for your brand.

First some good news – all major supermarkets** have or are in the process of updating their trolleys to accept both the new and the old £1 coins. This means any branded trolley coin keyrings you have already given to your clients will still be usable at most supermarkets.

However come October when we have the cut off point for circulation, when the supermarkets come to replace their trolleys, there may be the scenario that they don’t put the same coin mechanism they have now as it will be redundant for the old coin.

With this in mind, we would advise there is no need for panic – we are able to and more than happy to supply the new 12 Sided coin for your brand now but if you have the current style trolley coins we envisage they will be acceptable for at least 12 months and beyond but, of course, we can’t guarantee it.

If, however, you don’t have trolley tokens in your promotional range and would like to be ‘on trend’ for launch why not look at introducing them to your offerings, we are more than happy to prepare visuals for your logo so you can see the possibilities.

Another use for promotional coin keyrings are lockers, as with the supermarkets eventually all gyms, health centres, spas and the like will also have to be changed across the country to accept the new coin. With countless lockers all over the UK and the number growing by the day they present an ideal opportunity for you to be able to promote your brand.

Speak to us today and we will be delighted to arrange samples and visuals for you along with quotations, we look forward to hearing from you.

*http://www.thenewpoundcoin.com/
** http://www.goodhousekeeping.co.uk/news/new-pound-coin-supermarket-trolleys

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