Promotional products: A massive benefit to your business.
Posted on Friday, 30th November 2018
Here’s how
An investment in promotional items has proved to be an effective marketing activity for an untold number of businesses. Today we wanted to take a little time out to explain this further, so keep scrolling!
It’s a scalable investment
Some marketing channels and methods don’t scale well – it’s that simple. Investments in traditional or digital advertising often come with a prohibitive price tag, making them all but inaccessible to the company operating on a modest budget.
Not so with branded merchandise. As a promotion technique, it’s unique in its ability to scale up based on how much you want to put in. You can start with a small order of items to test before scaling up your investment if it works for your company. Being able to do that with minimal stress and time is a big deal if you ask us!
It’s flexible
Every business has its own core audience, and those audiences react better to some promotional techniques than others. Branded products are a good answer to this age-old question. This is largely because the range of products you can apply your branding to is significant.
You may find your audience reacts well to techie products. Great; put an order in for personalised USB sticks or digital clock stationery holders. Marketing to students? Fashionable and practical bags and low-cost pens and notebooks might get them talking.
It’s easily tested
Some methods of promotion are scary for the small business. Who wants to spend thousands on a campaign they know little about, particularly when that’s most of their budget?
Branded merchandise has a low individual unit cost, and within the expected product ranges you can choose from items that are cheaper or more expensive as suits your audience. That makes it much easier to experiment with, and any business owner knows the value of that experimentation.
Some food for thought
Interesting, right? We’re a little biased, but we’re being honest when we talk about why such an investment is a good one. If you’re interested in what we have to offer, do take a look at our product range. We’re confident in saying they’re all great and all well-made!
