Goodies 101: Two key points on properly using your branded merchandise
Posted on Friday, 18th January 2019
Using your branded merchandise
Even a modest purchase of branded items needs care and attention. There’s a lot of variety out there, and it’s important to know how to best make use of what’s available. Let’s get right to it with a few tips to get that brain working!
Don’t skip the basics
Perhaps the most important aspect of any purchase of goods is to double check your design across every product you invest in, check all proofs once (maybe even twice). There have been cases where logos have been misplaced and unfortunate messages appearing when company car doors open and close, through to incorrect numbers on a newly detailed vehicle fleet.
At best, those are expensive mistakes to correct. At worst, they can become PR nightmares that will make your company viral in the wrong way!
Fear not; just take the time to check your visuals and details are in order before going ahead. It’s worth it.
Don’t skimp on quality
No worries here; all our goodies are excellent in their quality. Humble-brag aside, it’s an important subject to bear in mind!
Corporate branding and small business merchandise share the same principle: if the item is useful and well made, it’ll last longer and be seen and talked about by more people. This is a nice-to-know when the quality is good, but it’s important to be aware of the danger of a poor product. Suddenly, the quality of a benign item like a pen reflects on your entire business image.
This isn’t all doom and gloom; a well-made item will do the opposite, giving a sense that you’re all about quality. It’s how the game works where promotional products is concerned!
We’re here to help
Interesting stuff, we think! Thanks for stopping by at the Beeline blog, and our kudos to the team for putting this latest instalment together. If you need your own branded goodies, look no further than our website. It’s rather good!
